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See what slow replies are costing you

Pick your trade and enter three quick numbers — we'll show your estimated lost revenue instantly. Conservative math from published lead-response research, not guesswork.

↓ Start here — pick your business
Estimated lost revenue / month
$0
— annualized estimate —
Leads that go cold each month (call, chat & email)
Booked jobs lost to a faster competitor
What First Signal is positioned to win back

Meet Dash

Every First Signal deployment runs on Dash — one agent across voice, chat, email, and sales follow-up. Not four bots to manage. One consistent presence your leads talk to, no matter how they reach out.

Voice

Calls back within seconds, asks the right qualifying questions, and books directly on your calendar.

Chat

Answers instantly on your website or Facebook chat — same standards, same script.

Email

Follows up in writing when a call or chat goes unanswered, so the thread stays alive.

Sales

Re-engages a lead across channels until they book or opt out — Dash doesn't give up after one try.

AGENT PROFILE
Answers calls, chats, and emails — same agent, same standards, every channel
Always discloses it's an AI — first message, every channel, no exceptions
Never claims to be human. We'd rather earn trust than fake it.
Follows up like a real salesperson — re-engages a lead until they book or opt out
Trained on your business — your questions, your services, your calendar

The math on slow response

You already paid for that lead. Every hour it sits unanswered — on the phone, in a chat window, in an inbox — it gets closer to becoming someone else's job.

47hrs
AVG RESPONSE TIME
100×
MORE LIKELY TO REACH IN 5 MIN
21×
MORE LIKELY TO QUALIFY

How First Signal works

Plugs into your existing forms and ads. Nothing about your setup changes.

01

Lead comes in

From your website, ad, or Facebook form — First Signal picks it up instantly.

02

Dash responds in seconds

Call, chat, or email — whichever fits the lead, Dash discloses it's an AI and starts a real conversation.

03

Qualifies and books

Asks the right questions for your business, then books the appointment on your real calendar.

04

You get the result

No answer yet? Dash follows up like a sales agent — call, text, or email — until it's booked. Nothing falls through.

WHY THE NAME
The first signal a lead gets is whether anyone's paying attention.
Most businesses send that signal hours late. We send it in seconds.
First Signal exists to make sure your business sends the right one, first.

Meet the team

Every one of them is an AI agent — and we say so up front, because honesty is the point. Start with one that catches every lead, or install the whole roster: they respond, follow up, book, and report, all wired into your forms, calendar, CRM, and phone. Led by Everett, coordinated by Morgan.

Everett Sloan, Founder
Everett Sloan
Founder

"One signal is enough — if someone answers it."

Dash, Website Chat Agent
Dash
Website chat

Greets every visitor the second they land.

Callie, Voice and Phone Agent
Callie
Voice & phone

Answers your calls and missed calls in seconds.

Reed, Email Specialist
Reed
Email

Every reply lands right the first time.

Piper, SMS and Text Agent
Piper
SMS & text

Texts back fast, never lets a lead go cold.

Francis, Appointment Setter
Francis
Appointments

Books the meeting and never double-books.

Reva, Reactivation Specialist
Reva
Reactivation

Turns your old files into warm hellos.

Morgan, Sales Manager
Morgan
Sales manager

Runs pipeline and sends the daily report.

HOW IT SELLS
New lead comes in. First Signal responds. The lead gets qualified.
The appointment gets booked. Your team gets the summary.
One system that catches missed calls, revives dead estimates, and never forgets a follow-up.

Your first 14 days

Not a vague "fast setup" promise — here's the actual timeline.

DAY 1-3

Onboarding call

Script, vertical, and phone number set up.

DAY 4-8

Build & test

Dash learns your business, calendar, and questions.

DAY 9-10

Live test

Real leads, real calls, script adjusted from what we hear.

DAY 14

Fully live

Dash is answering. You get dashboard access.

Pricing

Two numbers, no surprises: a one-time install fee to build and connect your agents, and a monthly agent budget to run them. Pick the rung that fits — move up when you're ready.

First Signal Response

Catch every lead

AI that responds to inbound leads in seconds — voice responder, website chat, SMS/email confirmations, calendar booking, team alerts, and basic follow-up if they don't answer.

Best for: contractors already running ads, forms, Google LSA, or Facebook leads.
Install fee
$2,500–$7,500
Monthly agent budget
$297–$997/mo
The "stop wasting leads" starting point.

First Signal Sales Team

Install a whole team

A fully installed AI sales team — response, chat, email, SMS, missed-call, reactivation, booking, pipeline, and a sales-manager agent, working together and connected to your calendar, CRM, and phone system.

Best for: businesses losing money to slow follow-up, missed calls, and dead leads sitting in the CRM.
Install fee
$7,500–$15,000
Monthly agent budget
$1,500–$3,500/mo
Full lead follow-up and booking system.

First Signal Growth Team

Run the whole department

Everything in the Sales Team plus outbound, deeper reactivation, full CRM operation, and sales reporting — AI agents running your entire lead-conversion department.

Best for: operations that need inbound, outbound, and reporting handled end to end.
Install fee
$15,000–$30,000+
Monthly agent budget
$3,500–$10,000+/mo
Inbound, outbound, reactivation, CRM, reporting.

INSTALL FEE = BUILD THE TEAM. MONTHLY AGENT BUDGET = OPERATE THE TEAM. NOT SURE WHICH RUNG? THE 5-MINUTE PROPOSAL BUILDER SORTS IT — NO CALL, NO GUESSING.

⬦ One card · one reward · everyone wins

Scratch the card — see what comes off your install

There's a real offer under the coating, and it's the same reward for everyone who scratches — no spin-the-wheel gimmick. Uncover it, then drop your email to lock it to your proposal. No call, no catch.

// Drag across the card to scratch — or reveal it below

Get your proposal — no call, no catch

Answer a few questions at your own pace — about 5 minutes, no phone call to schedule. We build you a custom proposal (the right rung, a real install fee, and a monthly agent budget, itemized) and send it within one business day. If slow response isn't costing you enough to be worth it, we'll tell you straight.

Build My Proposal →

PREFER TO HEAR IT FIRST? ASK FOR A LIVE DEMO INSIDE THE FORM — DASH WILL CALL YOU. STILL NO HUMAN REQUIRED.